WIWIH Blogs - Tourism Internet Marketing

Welcome! I am currently the Executive Director of Marketing Strategy and Customer Relationship Management for the Canadian Tourism Commission. In that capacity, I am responsible for overseeing the development and implementation of approaches, programs and initiatives to ensure the effective management and expansion of integrated solutions to e-marketing, e-business, campaign management, customer relationship management, and technology development initiatives aimed at increasing the penetration of Canadian tourism in targeted markets. I drive the domestic Canada.travel portal strategy to create synergies across Canadian destinations with the goal of generating targeted leads to travel and tourism providers. Prior to joining the CTC, I headed up E-Commerce for Fairmont Hotels & Resorts, as well as Marketing and Owner Relations for Fairmont's Vacation Ownership and Residences division, Fairmont Heritage Place. Click here to learn more about me

Tourism Challenges and Opportunities in the Asia Pacific Region

Everybody is talking about China, India, and Vietnam…what is really going on in the fastest growing tourism destination in the world? I have had the pleasure to sit down with Peter de Jong, CEO of PATA (Pacific Asia Travel Association) to learn about the challenges and opportunities facing the Asia Pacific region. In particular, Peter addressed the [...]

Google Universal Search and your travel industry business. Are you ready?

It was around a year ago when Google started going live with universal search . The goals was to bring all the other specialised search results (from Video, Maps , Images , News , User Reviews, etc.) to the main web search portal.I think it is interesting to analyse some data and live examples, thinking [...]

Green IT

Green IT – Is technology helping save energy or is the increased use of the internet and the associated server usage actually doing the exact opposite?

Yahoo! Answers and the travel space.

Yahoo! Answers is becoming a reference site on the Internet. Its popularity could provides an opportunity for online marketers to acquire targeted referral traffic. Yahoo! Answers propose The Yahoo! Answers Knowledge Partners program (currently in Beta) and Travelocity is one of the partners for the travel space. By identifying Travelocity as providing great answers, they are [...]

Share your Travel Marketing Secrets

Tourism Marketing Blog contributor Claude had the brilliant idea to reach out and ask experts to share their Travel Marketing Secrets and Tips - similar to the initative from Small Business Trends…but focused on travel, tourism, and hospitality marketing.The results will be shared here on the Tourism Internet Marketing Blog, and will also be presented [...]

Dot Travel - The rise and fall of a brilliant concept

I wrote about “dot travel” on my blog in the past, and just for the record, personally I still believe in the original dot travel concept, as well as the purity of the dot travel domain extension for travel and tourism related web addresses. However, I was saddened when I read the press release below, [...]

Interview with the Founder of TripIt, Gregg Brockway

I wrote about TripIt before on my blog, but at the recent PhoCusWright Conference in Orlando, I had an opportunity to talk to Gregg Brockway, co-founder and president of the Travel Planning website, and he was nice enough to answer some of my questions. Greg was also the co-founder of Hotwire, so has some extensive [...]

Travel blogging bridge(S)

For my first post inside Tourism Internet Marketing Blog 2.0, TIMB 2.0 for the purist I would like to talk about a travel blogging bridge between Canada & France, possible new way for Internet marketing in the blogging area and compare pratices from this countries.

Websites with a Cause

Back in June of 2007, I wrote about the extraordinary concept of Kiva.org. Now I came across an interview with Bill Clinton that explains the mission very accurately…as well as this film by PBS. Another great site is GiveMeaning.com by Vancouver-based Tom Williams. Tom started his career in Product Marketing at Apple Computer when he was [...]

Tourism Internet Marketing Blog 2.0

Welcome to the new blog layout! Jens Thraenhart recently asked me to participate as a contributor on this blog, the second edition of his Tourism Internet Marketing site. That sounded like fun to me, so I was happy to agree. Jens knows lots about e-marketing for the travel trade. And he has many savvy friends and colleagues [...]